Target demographic / audience - Gender neutral, youth 16-25 main target audience - grouped on interest (psychographics) : unique individuals, willing to experiment with clothing choices, not afraid to stand out.

Social media strategy  - why we are using social media

Facebook -

Instagram -

Snapchat - Telling a story and documenting a process that creating a personal connection with the buyer to the product. Gives our business more transparency, and allows the customer to follow the journey.

Website potential

4 minute pitch - 8 slides max your business model - have you validated your customers and your problem.

decide ideally work with them

make one sock keep one sock understanding where the money will come from - who e are gonna sell to the customers how the product will be made very logistical

COST - FIGURE THIS OUT LOGISTICALLY

high end not low end - exclusivity yt musicians

create a perceived scarcity - have to be quick

people wearing our stuff - people wearing it before - giving to famous people

who and where are your products made - go through equipment we can get this equipment once we make this many sales.

limited run transport etc retailers selling in shop

ankle candy NAME